Jojoboys, 2014
Glasgow International 2014, Glasgow, Scotland
Description
Pandhal investigated the history and visual identity of the coffee substitute brand Camp Coffee, where he re-imagined the characters on the company’s logo and their shifting colonialist reading.
Pandhal designed eight lamppost banners and arranged for them to be displayed for the three-week duration of Glasgow International 2014 at the site where the Camp Coffee factory first stood. This accompanying art video was made by Pandhal and screened at Citizen M Hotel in the city of Glasgow to mark the closing of the project. Following the video screening acclaimed author Jake Arnott delivered a stunning live reading from his novel The Devil’s Paintbrush, which reimagined the last days of Hector MacDonald, who was believed to be the real-life inspiration behind the Highland soldier depicted on the Camp Coffee logo.